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If there's one thing you can say about Magic Leap, it's that the company is not afraid to spend money. Having already secured <a href="https://www.crunchbase.com/organization/magic-leap#section-overview" target="_blank" rel="noreferrer noopener">$2.3 billion</a> in investment rounds for its recently launched <a href="https://www.magicleap.com/magic-leap-one?utm_source=google_ad&amp;utm_medium=search&amp;utm_campaign=launch_stlnk_mlo&amp;utm_content=stlnkmlotxt1&amp;gclid=CjwKCAiA0O7fBRASEiwAYI9QAqxDVHQQFlIKEfUYe3r4kcIxcN6VjpBdJLLkXiHXXCmUzPZqoMR6jxoCKY8QAvD_BwE" target="_blank" rel="noreferrer noopener">Magic Leap One</a> augmented reality headset, it is now running a contest to determine which independent AR developers it will invest in to create content for the device. The total pot of prize money is $500,000, to be doled out in grants of anywhere from $20,000 to the whole $500,000. <a href="https://www.magicleap.com/grant" target="_blank" rel="noreferrer noopener">Applications</a> are being accepted now through December 15, 2018.

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So how can AR developers increase their odds of winning? As in any game, you're more likely to win if you understand the rules. Having read through those <a href="https://auth.magicleap.com/terms/Indie_Creator_Grant_2019A" target="_blank" rel="noreferrer noopener">rules</a>, here are my top three tips for increasing your chances:

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The form has boxes for narrative descriptions of your team members and for the vision of what you want to create. This is a full-fledged pitch like you would give to any serious investor, not just a shot in the dark.

Easy, right? Nah--and for that, I give Magic Leap credit. Today's AR ecosystem is long on gimmicks and short on experiences that validate the past decade's worth of predictions that AR will someday supplant the internet. This program shows every sign of being squarely aimed at accomplishing the latter. So here's hoping to see some really well-thought out, practical projects being funded through this program.

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How to Win Half a Million Dollars from Magic Leap

The Warner Norcross + Judd LLP lawyer responsible for the contents of our advertising and this website is managing partner <a href="/people/mark-j-wassink/" aria-label="Mark Wassink">Mark Wassink</a> who can be reached at <a href="mailto:mwassink@wnj.com" aria-label="email Mark Wassink">mwassink@wnj.com</a> or 616.752.2189. Please read our full <a href="/privacy-policy/" aria-label="see privacy policy">privacy policy</a> available on our website.

How to Win Half a Million Dollars from Magic Leap

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